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Wednesday
Sep032014

photo styling a product catalog

As a creative, I can “do” many crafty/designy things. And many of these things turn out pretty great. BUT there does exist a job to rule them all. My personal trump card. 

Product catalog styling.  

So thrilled to finally blog about a recent ideal job—which is just a hair shy of my dream job. Meaning, THIS my friends, is my life calling. The type of work that I THRIVE off of. And someday hope to do exclusively.

If I were to say “I’m a product catalog stylist”, most often the response is a blank look. No, I don’t take the photo. No, I don’t make the product. No, I don’t design the catalog. I simply arrange the scene (of products in an environment) that is then photographed and used in a catalog/advertisement/etc. They turn out like this:

Or this:

Still a bit confused? Let me show you A VIDEO of me. In action. Exclamation points x1000.

Thanks sooo much to my friend and creative peer, Carrie, for putting together such an amazing video. Gah, I love it so much! Other images in this post are a few of the final images used in the catalog. Also very fun. I am super grateful to have been a part of the team. It was two 12 hour days of condensed chaos. I think we shot around 12 images, which is intense (each image commonly takes around 2-3 hours). But I truly LOVE it. Almost as much as I love my first born child. Which is a lot.

Products & images courtesy of Studio M
Photography Styling by Me
Art Direction by Bev Schofield
Photography by Michael Donnelly
Videography by Carrie Dougherty

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